Justin Kitchenman of Fadeup Design Group was great to work with on our new production design. When we re-designed, we were literally starting from scratch with a new design and a new vendor. Justin seamlessly walked us through the entire process and was constantly presenting new ideas to make Alan’s show better. We have taken Justin’s design from a sold out Red Rocks to a sold out Bridgestone Arena and it always performs well. FadeUp Design Group is great creatively and an even better person to work with!
The answer to this question is yes. Having the ability to design and program all of your lighting and create detailed equipment lists is a huge advantage, as the programs can be used for so much more. When you're working with a map of your space, the whole production team benefits. Audio, video, event furnishing companies, caterers or any other company that needs to see the layout and understand how their space will be utilized. When you have details, such as, load in area, power location, doorway sizes, fire lane width, room size, case storage and many more logistics, the vendors can be prepared and bring the right equipment for the job. This saves time and money.
Having the ability pre-program using a lighting console and visualization software puts the client at a great advantage as they can view their show or event before it takes place.
Many different looks are achieved during an event, such as walk in, show look, award look, recognition looks, dinner look or a series of cues for each part of the show or song. So many times these cues are rushed onsite because other show details are happening at the same time. Often, the equipment is put up in a rush and basic cueing is programmed into the lighting console as there is not enough time to create what the client had envisioned.
When you have the time to create your show or event beforehand in a virtual setting, youʼre allowed the time to experiment and create perfect cueing for each part of the production and, most imporantly, share it with the client to get their thoughts. When you can work in this type of environment, you create a show or event that flows, with great looking cues and gives the production the look it deserves, without rushing to get a few lighting cues in the console. Using a 3D model of your show or event allows you to visualize the overall look, make creative and planning decisions in advance and prevent costly mistakes. Most importantly, it gives the client a realistic view into the overall look of the show in the venue the event or concert will take place.
Having your show saved and filed away for the same show the next year gives you a great starting point. Maybe you want a design that builds off of what you did the previous year and want to make a few changes to give the show a fresh look. Itʼs easy to go back to a 3D model, take a 360 degree look of your show from the previous year, to see how you lit each level of the show, how the space of the venue was utilized and then add to the current design. This helps you trim your expenses, as your show has drafting and cueing infrastructure from the previous year .
I have seen the budget wasted many times because of improper planning. There were times when there were 10 more of something that wasnʼt needed and 10 less of something that would have made a world of difference.
Many times the space isnʼt evaluated correctly or the show or event has no designer with a definitive plan, so the production becomes a collection of many ideas that are not formed into a decisive plan. This can lead to either overcompensating with extra equipment or not bringing enough to handle the job. This costs the client more with production vendors and in labor. The expenses just keep adding up. When utilizing a lighting designer that uses our services, the client is able to share the vision with the designer, who can then design and translate the vision into an organized, decisive plan while working within the budget. When you consider a return on investment, we can save you time and money.
Working in a studio to program your show eliminates many expenses. Below I name some of the bigger expenses.
|Renting a Venue||Equipment Rentals|
|Salaries||Taxis / Rental Cars|
As you can see, it adds up to tens of thousands of dollars. Programming your lighting cues in a virtual world is very accurate and most times programming onsite does not
justify all of these expenses. You can usually update your lighting cues and palettes in just one day.
This method saves the client literally tens of thousands of dollars in some instances. The studio rate is much more affordable in comparison to the expenses I listed and
gives you great results you can share with the client throughout the design process, so your return on investment is a major factor in this decision.
1: When a show is pre-programmed using lighting visualization software, you are given the freedom to create all the lighting cues at anytime before the event takes place. Having the cue structure in place gives the designer and client time to improve on what has already been programmed so that itʼs not necessary to invent the cue structure onsite.
2: Another advantage is the process of experimentation before the client incurs the cost of any element that doesnʼt fit into, or work with the production"s overall look but, still has to be paid for, even though it doesnʼt work.
3: Having the ability to manage your space and put all the elements into the model. Whether itʼs lighting, set pieces, tables, chairs, video screens or any other element that will be in the production. By putting everything into the model and then applying the right textures and lighting to all the elements, you get a true sense of what itʼs going to look like when you walk into the venue, thus a plan that puts everyone in a comfort zone. So many times I've seen elements show up without anybody really having a good idea where they are going or what purpose they really serve, which is a wasted budget. To map out your space and then determine how your going to use it is the most productive and cost effective way to approach any production.
4: Working within a 3D model of your show allows you to visualize the overall look of the concert or event. It creates an avenue for you to evaluate your space in 3D and to make creative and planning decisions in advance, preventing costly mistakes.